Common Grocery Coupon Policies


The following are common coupon policies and terms that you will likely come across if you start to use coupons. Understanding these terms can help quite a bit in getting the most out of the coupons you have.

No Doubles: Your coupons will be accepted at face value only.

Double Coupons: The stores will “double” the face value of the coupon. This means that you will receive a discount equal to TWICE the face value of the coupon; it will usually come up on your register receipt as two coupons (one manufacturer, and a separate line for “doubled coupon”). There is usually a limit to the amount of the coupon (double up to 50 cents – equal to a $1 savings; or double up to $1 – equal to a $2 savings). The store is not reimbursed beyond the face value, but it benefits by the additional incentive for you to do all of your purchasing at that store. Some stores will limit the number of coupons you can double at one time.

Triple Coupons: Triple coupons were a popular incentive in the early 90’s. Now they are more generally an incentive found as coupons to be clipped from their advertisement. There is usually a limit to the number of coupons that can be tripled (4-6), and the amount that can be tripled (usually 50 cents). The newspaper coupon MUST accompany the coupon to be tripled. In spite of these rules, this is a great incentive: if the store triples a 50 cent coupon, you receive a savings of $1.50! Since these “low value” coupons are generally for low cost items, triple coupons often equate to FREE items.

Coupon Stacking: Some stores will allow you to ‘stack’ their store coupons (Target, Rite-Aide, etc.) with your manufacturer coupons for even greater savings! These store coupons can come from email, snail mail, store ads, flyers and the stores’ monthly magazines, etc. A word of caution, however. Store coupons, in general, should be viewed as a simple “sale price”, where the store coupon limits the number that can be purchased at that price. Again, coupons are generated to benefit the store, and in this case, the store coupon benefits them by enforcing the limit on the number you can purchase at the price.

Store Rebates: Many stores now offer one-step rebates, where all of your “store coupons” and “rebates” are tracked through the loyalty card, and a single check is issued back to you as a rebate. You can apply coupons to the items as you purchase them, essentially “stacking” the deals. Don’t be deceived, though. The rebate check is wonderful, but only if you have already purchased the item at a lower price. If it’s not at a discount before the rebate and coupon, it might not be a “real deal”.

Competitor Coupons: Certain stores will accept competitor’s coupons. It doesn’t hurt to ask, but it’s no longer common and should not be expected.

Expired Coupons: A few stores – primarily in the Midwest – accept coupons that have already expired. The rules vary tremendously; make sure you are clear on the stores policies before planning to use an expired coupon. You can also give expired coupons new life by sending them to military bases overseas.


Write a Comment

Take a moment to comment and tell us what you think. Some basic HTML is allowed for formatting.

Reader Comments

Hello, first of all this is the first time I have visited your website and I absolutely love it. You’ve addressed so many questions I’ve had and even though I’ve been cutting coupons for years there were still so many lessons, tricks and questions to be learned and answered! In reference to “expired coupons” do you happen to know if there are any grocery chains in the state of Florida that accept them? I seem to have soooo many that it hurts to throw them away! However, if there isn’t the idea of sending them off and giving them new life to military bases overseas is a wonderful idea! I never knew. Well again Thanks for all the info, now if I can just apply some of the lessons learned and get a bit more organized so I can get the every now and then thought out of my head “just throw them out its not worth the trouble and clutter”!! Thanks again.

I don’t know of any in Florida…grocery stores that do this usually do so for competitive reasons in their area and it is not common. You can also send the expired coupons to coupon quiz and they will add them to the ones they send out each month (so not overseas postage charges)

Can grocery stores limit the number of coupons you can use?

Yes. They do not have to take coupons at all if they don’t want to and they can limit as well if they desire. The best way to know is to ask for manager for the grocery store’s coupon policy so you know exactly what it is.

How do these people on TV like the special Oprah did get their groceries for almost free? Do they use more than one coupon per item? How do they do it?

Do you suggest cutting out the coupons in weekend flyers and sort in some file system or do you leave them in the flyers and date the flyers. It has been very confusion to me to find the coupons when needed.

This is a great question!

I think everyone has a different system. I prefer to cut them out. If I have multiple copies of a coupon, I’ll use paper clips or staple them together so I don’t have individual coupons to sort through. I prefer to organize them into categories so they are basically ready to go when I shop. But I know many people who prefer to leave them in the flyers and just clip as needed. I just find that very difficult to manage, both in finding the coupons and then in cutting them out on the spot.

The main idea is to find a system that works well for you.