Couponing For Beginners
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Do you Have the Mindset for Coupons?
Not everyone feels comfortable redeeming coupons or only purchasing products at sale prices. After all, the store or manufacturer is losing money, aren’t they?
Don’t worry, they won’t cancel your frequent shopper card, even if you routinely save 50 – 75% off the “regular” prices. While that Sunday newspaper SmartSource insert reaches 150 million consumers each week, less than 1% of the coupons will actually be redeemed. These coupons are also carefully coordinated with retailers to maximize sales without loss in profits. The industries are looking out for themselves. It’s up to you to look out for yourself, and your family, in protecting your precious financial resources. To do this, you need to put yourself in the right mindset.
Set Aside Negative Emotions
Don’t be surprised if you initially feel self-conscious, uncomfortable, or even guilty “taking advantage” of the deals available to you. Remember, coupons and sales are just a marketing promotion, and are not actually designed for the consumer’s exclusive benefit! They are carefully planned and distributed to encourage you to buy a certain product and spend money now and in the future. Need proof? Just take a look at the one set of marketing statistics coupon publishers use to solicit manufacturers:
SmartSource Coupon Machine. Rewarding consumers with immediate cents-off savings, SmartSource Coupon Machine® delivers a purchase incentive directly in front of your product. The SSCM SmartWrapSM option allows you to cover the unit with your product shot and logo for complete customization. Capitalizing on an unmatched ability to persuade shoppers at the critical point-of-decision, SmartSource Coupon Machine can produce average sales lifts of up to 34%.
That machine blinking and grinding out coupons increases sales of that product 34%…and climbing as more manufacturers use this sales approach. That benefits the manufacturer as well as the retailer/grocery store…but what about you?
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