Save With Seasonal Sales
Does this sound complicated? Here’s a recent example and how you could have taken advantage of this:
Breyer’s, a popular U.S. ice-cream manufacturer, will be introducing new flavors and products this summer. In January/February, they introduced “in store” coupons (blinkies) of $1 on any one item. The retail price at the time they offered the coupons was $6 which meant a “fair” savings on the ice-cream. This might be were most people stop, but if you were aware of why this event was taking place, you would have noticed the following further savings.
Grocery stores that didn’t carry the $1 coupon had sales to compete with the stores that did have the coupon, with the price continuing to drop over a few weeks. At first it was 2/$9, then dropped further to 2/$7. The manufacturer’s coupon from the first store could be taken and used at the store having the sale price. A better savings than above, but you could still do better.
Once the coupon stock had been depleted, sale prices for the ice-cream decreased even more. Buy One Get One Free (BOGO) offers appeared. Any shopper who had held on to the coupons waiting for a better deal found it. But the prices didn’t stop falling at this point. It dropped even further to $1.50 a package making it only $0.50 with the coupon if it had been saved!
After the coupons expired, the price dropped further. The ice-cream eventually reached $10/10. While this is a good price without a coupon, it’s still double the price that could have been gotten with the coupon. Even so, the stores’ supplies were quickly exhausted at this price.
