I’ve given myself some ground rules for this trip:

1. No “free product” coupons. Even though these are issued by the manufacturer, they aren’t coupons you will see every day, or have readily available. Most “super saver” results are based on hundreds of dollars saved with all the free product coupons they have accumulated over a year. To be perfectly honest, not everyone can do that. The “free product” coupon process is one we will teach you, but not one that most will be able to use for day to day savings.

2. Our stores do not take printable Internet coupons. Manufacturer printed only. Even though it’s possible to get “printable” coupons direct by mail, I am not using those today.

3. Our stores double up to 50 cents (i.e., doubles to become $1). No super deals there, but it does help reduce costs and doubling may not be available in some parts of the country.

4. I have “shoppers cards” at each store.

5. Most stores offering Buy One Get One Free (BOGO) allow you to use a coupon on each item. It’s greatly to their benefit. The BOGO increases the amount of product they move (versus ½ price), the manufacturer reimburses the cost of each coupon redeemed, and the grocer recovers a portion of his “free” item cost. The stores that I shop here do allow a coupon be used on each item, but this may not be the case everywhere.

6. I wanted to purchase a bit of everything, across all categories (food, health, organic, produce…), again, keeping it real.

7. I always take DH for the best savings. He is my best reality check, and I’m his. Price, needs, available storage space (I always think we have more than we do). It’s a team effort. Besides, four hands are great for tracking spending/saving and holding coupons and lists.

We walk every aisle, and we look. Any sale tags hanging? Any surprise sales? They exist if you take the time to look and find them.

Here’s what we found:

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