Why You Should Be Wary of “Freshly Baked” Labels in Grocery Stores
The smell of freshly baked bread is one of the most powerful and enticing aromas in a grocery store. The in-store bakery, with its signs proclaiming “Freshly Baked” or “Baked Fresh Daily,” creates an image of a wholesome, from-scratch operation. However, in most supermarket chains, this image is a carefully crafted illusion. The term “freshly…
















