The endcaps, those displays at the end of each grocery store aisle, are the most valuable real estate in the entire store. Brands pay a premium to have their products featured in these high-traffic locations, and retailers use them to drive impulse purchases. While they are often designed to look like a special sale, endcaps…
In the cutthroat world of online retail, a product’s reputation is everything. A flood of negative reviews can sink a new item before it ever has a chance to gain traction. To combat this, some sellers on platforms like Amazon and Walmart use a deceptive tactic. The moment a product starts to accumulate bad reviews,…
Changing a logo can feel risky. People get attached to familiar designs. When a company updates its look, it hopes for excitement. But sometimes, the reaction is the opposite. A new logo can spark outrage, confusion, or even jokes. For brands, this backlash can be costly. Here are ten classic logos that got axed after…
Bad reviews can haunt a retail brand for years. They show up in search results, get shared on social media, and can even make loyal customers think twice. Some companies try to fix the problem by improving their products or customer service. Others take a different route—they change their name, logo, or even their entire…
Private label brands have come a long way from their humble beginnings as generic, no-frills alternatives to big-name products. Today, these store brands are not only holding their own but often outperforming national names in quality, innovation, and value. For savvy shoppers, this shift means more choices, better prices, and sometimes even superior products. If…
Target has long cultivated an image as a popular, slightly upscale discount retailer – the “cheap chic” destination attracting loyal shoppers (“guests”) with its trendy collaborations, clean stores, and appealing merchandise mix. However, recent years (leading into 2025) have presented significant challenges, including consecutive quarters of declining sales, shifts in consumer sentiment, and controversies potentially…