What do you think when you hear IWC Ingenieur, Rolex or Breitling? Swiss of course! Swiss watchmaking paradoxically owes much to religion and in particular to the austerity of the Calvinists. The reformer Jean Calvin had in fact forbidden the Genevans to wear jewels that he considered contrary to Protestant morality. The jewelers of the city, already recognized for their know-how, had to reconvert themselves so as not to have to put the key under the door. They then circumvented Calvin’s ban by launching into watchmaking. They adorn precious stones watches by making real works of art that were not considered as jewels. The market for luxury watches was born.
Watchmaking has since become a Swiss specialty, and the talent of Swiss watchmakers has not faded since the Reformation and they are particularly present in the luxury sector. Switzerland is therefore the ideal country to buy a luxury watch; the greatest fortunes of the world are well aware of this and know that they will find the watch of their dreams in one of the luxury watch shops of Geneva, Lausanne, Zurich or St. Moritz.
The best luxury watches
World leader in the luxury watch market, the Rolex brand proves that elegance and performance can rhyme together.
Accurate, robust and efficient, Breitling watches are true references in the market.
Modern design and technological innovations are the elements of the Omega watch differentiation strategy.
At the origin of the first wristwatch, Cartier launched many trends in the luxury watch market.
The leading Swiss brands of luxury watches
The watch market is very developed in Switzerland and there are many famous brands in the sector, many of which are concentrated on luxury watches:
Chopard: the company founded in 1860 initially produces pocket watches and chronometers. It then diversified by creating jewelry and other luxury accessories. The house associated with the famous Palme d’Or Cannes offers classic models, set with precious stones, or sports to satisfy all profiles.
Cartier: Another great name in jewelry, the Cartier House is initially a jewelry workshop that has grown considerably thanks to the development of its range of products that integrates very quickly watchmaking and glasses, bags … In 1904, the first wristwatch was created by Louis Cartier for a friend aviator for whom the pocket watch is hardly practical. Many models followed, with the success that we know.
Longines: Belonging to the Swatch Group, Longines offers high quality watches. The company is also recognized for its chronometers which are also used at the Championships and the Alpine Ski World Cup, the Roland Garros tournament or all the races of the International Equestrian Federation.
Omega: Switzerland’s leading watch industry, it is the Swatch group’s leading brand and generates a turnover of 2 billion euros. Its technological innovations and the modernized design of its watches place it in the sector of luxury watches or luxury for some models.
Breitling: Breitling watches are particularly precise, robust and efficient. They are all equipped with officially certified chronometer movements, the top of the line. The brand also designs and builds its own movements of mechanical chronographs. It played a big role in the conquest of space.
Rolex: The leading luxury watch brand in the Omega and Breitling divisions with sales of CHF 4.5 billion, Rolex is widely recognized worldwide for the quality of its products. Founded in 1905, it has innovated to create increasingly efficient products. It is on a Rolex watch that we see for example for the first time the date of the day on the screen.
We hope this information is helpful.
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