Costco is famous for its bulk groceries, unbeatable deals, and free samples, but there’s a lot more to this warehouse giant than meets the eye. Many members walk past entire sections of the store without realizing the value hidden in plain sight. As shopping habits shift and new services emerge, some of Costco’s lesser-known offerings are seeing fewer users than ever. If you’re a member, you might be missing out on savings, convenience, or even unique experiences that could make your membership even more worthwhile. Understanding which Costco services are underutilized can help you get more bang for your buck and avoid leaving money on the table. Let’s take a closer look at six Costco services that fewer members are using—and why you might want to give them a second glance.

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1. Costco Photo Center

Once a staple for printing family photos and creating custom gifts, the Costco Photo Center has seen a sharp decline in usage. With the rise of smartphone photography and online photo services, many members have forgotten that Costco still offers high-quality prints, photo books, and even canvas art at competitive prices. The convenience of uploading photos online and picking them up in-store is hard to beat, especially for last-minute gifts or special occasions. Don’t overlook this service if you’re looking for affordable ways to preserve memories.

2. Travel Services

Costco Travel is one of the most underrated perks of membership, yet more traditional travel booking sites often overshadow it. Fewer members are taking advantage of exclusive vacation packages, rental car deals, and cruise discounts available through Costco. The platform offers transparent pricing, added perks like resort credits, and even executive member benefits. If you’re planning a trip, it’s worth comparing Costco Travel’s offerings before booking elsewhere. Many members are surprised to find that the savings can be significant, especially for family vacations or group travel.

3. Hearing Aid Centers

Costco’s Hearing Aid Centers provide free hearing tests and affordable hearing aids, but this service remains underused. Many people associate hearing aids with high costs and complicated appointments, but Costco simplifies the process. Their centers are staffed with licensed professionals, and the prices are often much lower than at specialized clinics. If you or a loved one is experiencing hearing loss, it’s worth scheduling a visit. The convenience and savings can be substantial, and you don’t need a referral to get started.

4. Optical Department

While the optical department is always busy during back-to-school season, it’s surprisingly underutilized the rest of the year. Costco offers comprehensive eye exams, prescription glasses, and contact lenses at prices that often beat traditional optometrists. Many members don’t realize they can use their vision insurance at Costco, making it an even better deal. The selection of frames is extensive, and the turnaround time for new glasses is usually quick. If you haven’t checked out the optical department lately, it might be time to schedule your next eye exam there.

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5. Home and Auto Insurance

Costco partners with reputable insurance providers to offer home and auto insurance policies to its members. Despite the potential for savings, this service is often overlooked in favor of more familiar insurance brands. The process of getting a quote is straightforward, and many members report lower premiums and better customer service compared to their previous providers. If your insurance is up for renewal, it’s smart to get a quote through Costco and see if you can save. Remember, even a small reduction in your premium can add up over time.

6. Business Printing Services

Costco’s business printing services are a hidden gem for small business owners and freelancers. From business cards to banners and marketing materials, the quality and pricing are hard to match. Yet, fewer members are using this service as online competitors become more popular. Costco’s service is worth considering if you need professional printing for your business or personal projects. The ability to order online and pick up in-store adds convenience, and the customer support is reliable. Don’t let this valuable resource go unnoticed if you’re looking to make a strong impression without breaking the bank.

Making the Most of Your Costco Membership

Costco offers much more than just bulk groceries and household essentials. By exploring these underused services, you can unlock extra value from your membership and potentially save hundreds of dollars each year. Whether you’re planning a trip, updating your insurance, or simply printing family photos, taking advantage of these lesser-known offerings can make your Costco experience even more rewarding. Next time you visit, take a few minutes to explore these departments—you might be surprised at what you find.

Have you tried any of these Costco services or have a hidden favorite? Share your experiences and tips in the comments below!

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