Marketers and advertisers, seeking to get the greatest profit from the sale of goods, unleash a real psychological war against buyers. In the atmosphere of universal consumer madness and hype, many do not even notice that they become the object of manipulation, acquiring expensive, but by and large, unnecessary trinkets.

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However, to successfully resist the massive aggressive onslaught of hunters for the contents of your wallet, the following techniques will help you.

1. Give yourself a break

On the pre-holiday days, shopping malls are filled with crowds of people, loud music sounds, and advertising screens flash – all this causes anxiety and makes your heart beat faster, as a result of which you lose the ability to think sensibly and make purchases that you may regret later.


During a shopping trip, in order not to let the consumer fever empty your wallet, try not to succumb to the desire to immediately purchase the product that you have noticed. Walk past it and come back to it sometime later – this will help you understand whether you liked the thing, or whether it was all a momentary insanity.

2. Make a list and double-check it

Aimless shopping during the period of sales and mind-blowing holiday discounts is a sure way to spend a lot of money on useless nonsense


When consumers see that a product is in high demand, they are inclined to consider the purchase very profitable or believe that the hype is caused by a limited quantity of goods. This encourages the purchase of a bestseller, even if later comes the realization that as a result of a bargain, the buyer got a completely unnecessary thing.


Instead of wandering through boutiques in search of unknown things, make a list of the goods you need and determine the budget you are going to meet.

3. Don’t believe your eyes

Store employees arrange goods in a certain order – expensive products are on the middle shelves, and it is surrounded by goods with red price tags signaling discounts. According to the so-called “triangular balance principle”, a person’s gaze always stops at the center of the picture, therefore, noticing cheap goods, the consumer switches attention to expensive ones and eventually spends a lot of money.


Baskets installed near the cash registers filled with numerous key rings, toys, and similar trinkets also contribute to making unplanned purchases – standing in queues, buyers often succumb to a sudden desire to take some bright, beautiful thing. The stores themselves, as a rule, are real labyrinths, so that, in search of a department with dairy or bakery products, you have to go through shelves with goods that are far from essential, which nevertheless attract your attention and cause a desire to fork out.

4. Avoid freebies

Manufacturers arrange free giveaways of their products in supermarkets not out of the kindness of their hearts – any expert knows that this is an effective marketing technique to ingratiate themselves with the consumers and promote them to make a purchase. Even a tiny tube of toothpaste is enough to instill brand loyalty in the customer.


5. Do not touch the goods unnecessarily

The results of some experiments show that touching a product provokes a person to purchase it. So, after turning an ordinary mug in your hands for more than 20 seconds, you will most likely buy it, even if you do not need it at all. Experiencing pleasant tactile sensations from the product, you, without noticing it, convince yourself to buy it – a brand new smartphone sits so comfortably in your hand that putting it back on the showcase costs you a lot of effort, and touching the delicate exquisite fabric of an expensive jacket, you imagine how well it will look on you.

Thinking of a thing as your own, you are already mentally ready to pay for it.


Having learned to spend less money, you can significantly improve your well-being, make profitable purchases, save up for a good vacation or even radically change your life. But remember that it is important not to “burn out” your enthusiasm. In saving, it is important to stick to the measure. You should only give up unnecessary purchases, and find ways to reduce the cost of important things. But do not deny yourself small joys and everyday comfort, otherwise, there will be little joy from such savings.


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