In 2003, 77% of people reported that they have used coupons when shopping, saving an average of 11.5% on their grocery bills.
In 2003, manufacturers offered more than $250 billion in coupon savings.
The average face value of manufacturer’s coupons offered to consumers increased 4.9% to $.85 — more than double the pace of the Consumer Price Index, which climbed 2.3% in 2003.
68% of people age 18 -24 use coupons.
75% of people age 25 -34 use coupons.
78% of people age 35 -44 use coupons.
79% of people age 45 -54 use coupons.
80% of people age 55 -64 use coupons.
75% of people age 65 or older use coupons.
77% of people with an income of between $0 – $25,000 use coupons.
79% of people with an income of between $25,000 – $50,000 use coupons.
80% of people with an income of between $50.000 – $75,000 use coupons.
77% of people with an income of between $0 – $25,000 use coupons.
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