Have you ever found a can of Coca-Cola with a foreign label or a candy bar that tastes different from what you remember? You may have stumbled upon a “gray market” product, an item that was intended for sale in another country but has been imported and sold in the United States through unofficial channels.…
The “fresh” seafood counter at the grocery store, with its glistening fish fillets arranged on a bed of ice, is designed to look like the catch of the day. However, the term “fresh” can be highly misleading in the world of seafood. Many of the products sold at the counter have secrets that the store…
The “all-natural” label on a snack food is a powerful marketing tool that can make you feel good about your purchase. However, because the FDA does not regulate the term, food companies can use it on products that contain highly processed and artificial ingredients. One of the most striking examples of this is the use…
The clearance section of a grocery store can be a treasure trove for bargain hunters, offering deep discounts on products that are nearing their expiration date or being discontinued. However, grocery store employees, with their insider knowledge of how the store operates, know that not all clearance items are a good deal. They are aware…
If you have ever walked into your local grocery store and found that it has been completely reorganized, you have experienced a powerful psychological marketing strategy. Stores intentionally move popular products to different aisles to disrupt your normal shopping routine. This forces you to walk through more of the store and look at more shelves,…