Its all in the Fine Print

I opened the week’s grocery ads with hope. There were large red splotches announcing super deals at almost every store. I grabbed my pad of paper and pen, poured a large cup of coffee, and settled in at the kitchen table to see which stores offered the best sales and promotions. Unfortunately, or maybe fortunately,…

Deal or No Deal?

Sometimes grocery stores and supermarkets run ‘supersaver’ specials that look great on the surface. But, dig into the details, and they may not be a deal at all. A particularly instructive example of this came to my attention a couple of weeks ago. SuperFresh began advertising a “Save XX% off on your next order (ONYO)”…