The Rise of the "Grocerant": How Supermarkets Are Stealing Dinner from Restaurants in 2026

The Rise of the “Grocerant”: How Supermarkets Are Stealing Dinner from Restaurants in 2026

For decades, the “supermarket deli” was a place of last resort—a sad collection of dry rotisserie chickens and mayo-heavy potato salad. But in 2026, a massive shift has occurred. Squeezed by rising restaurant menu prices and tipping fatigue, Americans are flocking to “grocerants”—grocery stores that offer restaurant-quality hot food. Chains like Wegmans, Whole Foods, and…