8 Ways Membership Clubs Can Overpromise and Underdeliver (And How to Assess Value)

8 Ways Membership Clubs Can Overpromise and Underdeliver (And How to Assess Value)

Membership clubs, from warehouse giants like Costco to exclusive travel services or subscription boxes, lure consumers with promises of savings, unique access, and enhanced convenience. They present their annual fee as a small investment for significant returns. For many members, these clubs deliver on their promise, providing excellent value. However, for others, the reality can…