Video Commerce and Shoppable Recipes: Turning TikTok and Instagram Feeds Into Virtual Grocery Carts
For generations, culinary discovery followed a predictable path. Home cooks flipped through dog-eared cookbooks, clipped newspaper columns, or watched afternoon television programs before writing down ingredients on a paper pad and heading to the local supermarket. Today, that discovery loop has compressed into milliseconds. When you open TikTok or Instagram during your morning commute or…


