
The Ethics of Freebies: Are You Selling Your Soul for Swag
Who doesn’t love free stuff? From pens and t-shirts at conferences to complimentary samples and birthday treats from retailers, “freebies” or “swag” are ubiquitous marketing tools. They can build brand awareness, create goodwill, and incentivize behavior. But is accepting that free item always consequence-free? Beyond the simple joy of receiving something for nothing, what are…
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