92% of Grocery Shoppers Have Store Brands at Home — Here's Why They're Sticking With Them

92% of Grocery Shoppers Have Store Brands at Home — Here’s Why They’re Sticking With Them

For years, store-brand groceries were often treated as the cheaper alternative shoppers bought when name brands cost too much. That perception is changing as more households discover products they enjoy just as much as their familiar national brands. According to the Food Industry Association’s 2026 Power of Private Brands report, 92% of U.S. grocery shoppers…

Nearly Half of Shoppers Would Trade Grocery Privacy for Lower Prices

Nearly Half of Shoppers Would Trade Grocery Privacy for Lower Prices

When grocery bills keep stretching household budgets, a discount can make sharing personal information seem like a reasonable trade. Grocery stores already track purchases through loyalty programs, while shopping apps can collect information about searches, saved items, and buying habits. Now, retailers are exploring more ways to use artificial intelligence to predict what customers want…