Why Gen Z Is Drinking Less Than Any Generation Before—and What It Means for Bars
Gen Z is making waves in how they work, communicate, and spend—but perhaps the most surprising shift is happening at the bar. Compared to Millennials, Gen X, and Boomers, Gen Z is drinking significantly less alcohol. And it’s not just a phase—it’s a conscious, values-driven lifestyle shift. From health and wellness to the cost of…